ADMF, is a finance company with a unique vision, mission and values. A company needs a set of values to guide its employee’s behavior in order to implement the mission, furthermore by implementing the mission, the company can reach their vision. Therefore a set of values has main role as basic principles of behavior, which has to be owned by all levels in the company (from the lowest level of employee to top management). If the employee and management follow the basic principles of behavior, which means the way they think and act in doing job refer to company’s set of values, a company with excellence people, excellence thought and excellence process can be created due to implement its mission and reach its vision. Sets of values The first step should be done to build corporate culture is to create a set of values to be implemented by all employees. A set of values has the main role as  basic principles of behavior , which is the major components to build a corporate culture. Sets of values A serial act, rules and guidance to implement basic principles of behavior (ADIRATOP), in order to build a corporate culture Sets of system A serial act, rules and guidance to implement  basic principles of behavior (ADIRATOP), in order to build a corporate culture. Sets of key behavior Detail explanation of every basic principles of behavior, which is create a unique corporate culture as a competitive advantage in the industry.